Gown Care & Preservation

Once your gown has been collected from the boutique, store it in a cool, dry place away from direct sunlight. Avoid storing your gown in a plastic bag for extended periods, as plastic can trap moisture and cause yellowing over time. A breathable cotton garment bag is ideal.

Hang your gown on a padded hanger rather than a wire hanger to avoid distorting the neckline or straps. If your gown has a heavy skirt or train, consider folding it loosely in acid-free tissue paper and storing it flat in a box to prevent stress on the fabric.

If your gown requires steaming before the wedding, we recommend having this done by a professional. Many dry cleaners offer a bridal steaming service, or you can contact us for advice. Never iron a wedding dress directly — always use a steamer or a pressing cloth.

• Store in a breathable cotton garment bag
• Use a padded hanger — never wire
• Keep away from direct sunlight and heat sources
• Avoid plastic bags for long-term storage
• Steam rather than iron

We strongly recommend having your wedding dress professionally cleaned as soon as possible after your wedding — ideally within a few weeks. Even if the gown looks clean, invisible stains from perspiration, champagne, and food can oxidise over time and become permanent if left untreated.

Always use a specialist bridal dry cleaner rather than a general dry cleaner. Bridal fabrics — particularly silk, lace, and heavily embellished gowns — require specialist handling and cleaning agents. Ask your cleaner about their experience with bridal gowns before committing.

If you wish to preserve your gown for the long term — whether as a keepsake or to pass on to a future generation — consider a professional preservation service. Preserved gowns are cleaned, wrapped in acid-free tissue, and sealed in an archival box to prevent yellowing and deterioration. Please contact us for recommendations.